The Manager Data Analytics position is responsible you’ll be a lead in developing and driving our team and our business to get the most out of data. You’ll push thinking and delivery across multiple accounts leveraging your deep experience in data solutions to ensure success. You’ll coach and develop colleagues to achieve continually high performance and outputs. The position will sit within the People Success vertical. This position will be working with multiple teams and will need to communicate effectively with people of all job levels and personalities. The ideal applicants will be eager to help on a variety of projects and be continuously looking to grow their skills
Your Impact:
- Delivering analytics and optimization solutions
- Strong analytical skills and data driven approach to problem solving
- Deep understanding of online marketing disciplines and how they contribute to customer acquisition, conversion and retention
- Demonstrated experience working across multi-disciplinary teams using analytics to drive connected solutions which impact customer outcomes
- Representing Sapient as an expert in the Digital Analytics industry with deep technical expertise.
- Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting.
Qualifications
Your Skills & Experience:
- Experience in various marketing analytics models such as Market Mix Modeling, Attribution Modelling, visitor behavior analysis, and customer sentiment analysis.
- Experienced in Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation), analysis & segmentation, targeting & integration, and advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting, etc.).
- Experience working on R/Python to run statistical analysis.
- Experience working on cloud data platforms
- Exposure to CDP and/or DMP platforms and hands-on experience in integrating digital data with these platforms is a must
- Proven experience in testing, both A/B and MVT using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver
- Bachelor’s degree and year of work experience of 9-12 years of working experience in data analytics, with a marketing team on campaign planning, campaign analytics, or business analytics
Set Yourself Apart With:
- Hands-on experience in multiple Industries
- Strong Articulation skills
- Self-starter who requires minimal oversight
- Ability to prioritize and manage multiple tasks
- Process orientation and the ability to define and set up processes
- Ability to manage, lead and grow teams
- Ability to work with distributed teams and stakeholders