What you’ll do:
- Analytics
- Complete ownership and accountability of brand & sales funnel data- analyze data for RE and competition (internal + external sources) including consolidation & aggregation.
- Conduct in-depth analyses to inform business decisions and develop actionable recommendations.
- Design and develop interactive dashboards using Power BI/ Tableau to visualize key metrics and trends. Certification in data visualization/analytical tools will be prioritized.
- Develop data models (Marketing and Media Mix, Time series etc.) to support business analytics and reporting needs - Predictive analytics using sales/service/brand funnel fusion.
- Proven experience manipulating and extracting insights from large, dis-jointed datasets.
- Ability to collaborate with cross-functional teams (Inside & outside Org.) to drive results
- Programming knowledge is using and deploying : - SQL/SAS/R/Python will be an added advantage
- Customer research
- Comfort in supporting primary/secondary research projects grounds up and executing - Research design, Questionnaire/Discussion guide design, sample plan, execution, report preparation and presentation
- Quick research execution using new age tools and online platforms to drive efficiency and effectiveness
- Continuously build knowledge base of auto/2W industry and track key consumer and market trends to develop market foresight & understanding Cater to ad hoc business questions emanating from the brand strategy team to aid their decision making
- Stakeholder management
- Liaising with internal cross-functional teams for data sourcing and analysis on time & in full
What you'll bring:
Experience:
- 5+ years of relevant experience (Min 2+ years experience with agencies or CMI team)
- Proficiency in MS excel and power point (Knowledge of Power BI will be plus)
- An individual who has experience in working with large data sets & data sources
- Comfortable in working with tight timelines & multiple stakeholders
- Good communication and interpersonal skills
- Excel, power point, data representation and visualization tools like Power BI
- Good understanding of research methodologies (qualitative and quantitative)
- Strong analytical, planning and multi-tasking skills
Qualification:
- Bachelor’s degree- (Full Time) - Any specialization
- Post Graduation / Masters in Business Administration (Full Time) - Analytics