How will you make an impact in this role?
Responsible for delivering best in class Data Products to develop & implement Digital Marketing Programs in this ever-changing Digital targeting landscape.
- Creating world class data products powered by Data & Dynamic Intelligence
- Drive Audience Identification and Custom targeting leveraging Amex and Partner data assets
- Creating data segmentation & optimization strategies for targeting profitable prospects with the right product/incentive across multiple digital channels
- Develop and foster cross functional relationships with partners across American Express
Minimum Qualifications
- Master's Degree in a quantitative field (e.g. Finance, Engineering, Physics, Mathematics, Computer Science or Economics)
- Strong programming skills
- Strong analytical/conceptual thinking acumen to solve unstructured and complex business problems
- Excellent written, oral communication skills
Preferred Qualifications
- Digital analytics experience and familiarity with paid marketing channels, digital marketing technology
- Experience with BIG DATA PROGRAMMING LANGUAGES (HIVE, PIG), PYTHON, JAVA